The regulation and power of app stores is gaining increasing interests from regulators. This interested has been particularly spurred by Apple’s recent introduction of the App Tracking Transparency framework, which gives end-users more control over unwanted advertising-relating data collection, but also increases the price of targeted online ads on iOS (thereby potentially raising the prices of advertised products).
Since I have been doing much research into app ecosystems in my PhD at Oxford, I teamed up with my colleagues Reuben Binns and Nigel Shadbolt to submit evidence to the UK Competition and Markets authority in February 2022. This evidence has now been made public. The regulator has also published its final report on competition within the app ecosystem.
Our key recommendations were: